Snoop Dogg wants to turn Swansea into Vegas – but some think ‘he should leave us alone’
Written by admin on 24th March 2026
He’s the chart-topping American rapper who’s taken on the challenge of co-owning Swansea City FC.
And Snoop Dogg’s ambitions don’t end there – he has announced he wants to turn the city into the “Vegas of Wales”.
But the people who live there aren’t so sure: “I think he should leave us alone to be honest”, one said, with another adding that “Swansea is perfect the way it is”.
It comes as Swansea council itself has announced a £20m UK government-funded facelift for its Civic Centre, with proposals for an aquarium, lido, bars and shops.
Speaking to OK! Magazine, Snoop said he was “not playing” with his aim to get world-class chefs, hotels and clubs to the city, adding: “I want to bring a little fun for my people in Swansea, but when the players start winning trophies I am gonna need somewhere for them to celebrate in style.”
Chart-topping Snoop, whose three-decade career includes 16 Grammy nominations, is a minority owner of Swansea City, alongside American business woman Martha Stewart and Croatian footballer Luka Modrić. He visited the club last month in his first high-profile appearance since joining the Championship side, watching as Swansea drew 1–1 with Preston North End before taking part in a pitch-side lap of honour to greet fans.
The night before he held a private Vegas-like party in an industrial estate on the outskirts of Swansea filled with local influencers – perhaps an early sign of what his involvement in the club and the city could look like.
Snoop told the publication: “I’ve got a 10-year plan to make Swansea the Vegas of Wales. I got the connections to get the best chefs, I got connections with businessmen who can finance world-class hotels and clubs.”
Explaining the inspiration behind his idea, the 54-year-old father-of-four said: “Vegas is my town, I love Vegas – I lost count of how many good nights I have had there.
“They have the best chefs, the best clubs, the best hotels, the best casinos, and of course the biggest artists in the world playing there. There is a reason why people come from all over the world to party in Vegas.”
He also outlined his ambitions to transform Swansea’s stadium into a major cultural hub, attracting global music stars who often bypass the city on UK tours.
“I am always thinking with my commercial head on,” he said, explaining how “bigger artists” often skip the city. All that is about to change, we’ve got a 20,000-seater stadium and I am going to pull some strings to make sure the best artists in the world start performing there,” Snoop added.
(Source: BBC News)
